Krispy Kreme is celebrating its 87th birthday on Friday, July 12 by offering customers a sweet deal.

Customers who purchase any dozen doughnuts at regular price can receive an Original Glazed dozen for 87 cents on July 12, the company announced Tuesday, with a limit of two dozen when purchased in-shop and via drive-thru and one dozen when purchased online for pickup or delivery.

Customers who choose to order online can redeem the offer by using code BDAY, according to Krispy Kreme.

“Treating our fans on our birthday is a long-time tradition,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme, in a news release.

Krispy Kreme history

Krispy Kreme was founded in 1937 by Vernon Rudolph, who, according to the company, began selling doughnuts to grocery stores. His doughnuts became so popular that Rudolph eventually cut a hole in an outside wall and began selling Original Glazed doughnuts directly to customers on the sidewalk.

Krispy Kreme July deals:Krispy Kreme giving away free doughnuts, iced coffee two days a week in July

Krispy Kreme giving away free doughnuts, iced coffee two days a week in July

There's more deals to be had from Krispy Kreme in July. The doughnut chain is giving members of its Krispy Kreme rewards loyalty program a free doughnut every Tuesday and a free iced coffee every Friday with any purchase in July, the company says.

To take part in Krispy Kreme's July giveaway promotion – free doughnuts on Tuesdays and free iced coffee on Friday – you must belong to the chain's rewards program. You can sign up by downloading the Krispy Kreme app or creating an account on the company website.

Then, you must make some purchase to get the Tuesday and Friday freebies.

Krispy Kreme Kit Kat doughnuts

After the first week of July's Star Spangled Sweetness doughnut giveaway, rewards members on Tuesday, July 9, can choose their free doughnut from Krispy Kreme's Kit Kat Collection: a Kit Kat Crunch Doughnut, Kit Kat Cookie Dream Doughnut, and the Kit Kat Salted Caramel Brownie Doughnut.

The Kit Kat doughnuts, first offered in April, will be available only during the week of July 8.

The free doughnuts for the subsequent Tuesdays in June will be revealed during the month on Krispy Kreme's social media accounts and on the website.

Contributing: Mike Snider, USA TODAY

Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at [email protected].