IEOs have several notable advantages:

Enhanced investor confidence｜Investors interact with the exchange as an intermediary rather than directly with the fundraising team, making the process safer and more reliable if issues arise.

Protection for both issuers and investors｜ Token issuers are protected as the IEO platform handles all regulatory matters, such as mandatory KYC/AML checks for each investor.

Seamless process｜The IEO platform ensures that almost anyone, regardless of their experience, can easily invest in the project.

Guaranteed exchange listing｜IEO tokens are listed on the exchange shortly after the IEO concludes.

Scam filtering｜IEO teams are not anonymous or fraudulent, reducing the risk of them disappearing after raising funds.

Benefits to the project｜The exchange's marketing efforts increase credibility and attract more trust and attention from investors.

Benefits to the exchange｜Attracts more new users registering to invest in IEOs.

Benefits to token holders｜Most exchanges that conduct IEOs (if they have their own tokens) may see an increase in the value of their tokens.

How to participate in an IEO?

In some ways, participating in an IEO is easier for the average user, unlike ICOs, IEO investors do not need to send funds to a smart contract or repeatedly check contract addresses and ensure enough Ether is available to complete the transaction within the time frame.

A standard IEO process is as follows:

Find the IEO project you want to invest in.

Register an account on the exchange and complete KYC and AML procedures.

Ensure you have enough cryptocurrency to participate in the IEO and deposit it into your exchange account.

Wait for the IEO to start and purchase the tokens.

Of course, the actual process may be more complex, as each IEO platform has its methods to ensure fairness for all users and investment procedures.

Please note that each IEO project tends to sell out quickly, so be prepared to act fast when the time comes!