Calling all fast-food lovers: the verdict is on the best chain in the nation.
Nov. 16 is National Fast Food Day, which pays tribute to our favorite drive-thrus and burger joints.
The American Customer Satisfaction Index recently released 2023 best fast-food restaurants based on customer satisfaction and feedback.
Wondering where your go-to spot ranks or simply looking for a tie-breaker to choose where to have dinner tonight? Check out the lists below.
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The American Customer Satisfaction Index gathers information from 500,000 customers interviewed annually and inputs it into a multi-equation model developed at the University of Michigan. Unlike other organizations that measure things like revenue and volume of customers or purchases per year, the American Customer Satisfaction Index is unique in its focus on customer experience and satisfaction.
This year's restaurant study was based on interviews with 16,250 customers, chosen at random and contacted via email between April 2022 and March 2023.
According to the research, customers care the most about a number of experiences and customer service-related components. In ranked order, they are:
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When it comes to customer satisfaction, Chick-fil-A ranked No. 1, following closely by Jimmy John's.
Of the chains listed in the index, McDonald's customers were least satisfied, followed by Taco Bell and Sonic. Jack in the Box and Wendy's rounded out the bottom five.
The survey found that America's favorite fast-food chain is Chick-fil-A, which had a satisfaction score of 85, a 2% improvement over last year. Here's how your other favorite and not-so-favorite chains ranked:
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