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Amazon Prime Day 2024 is a shopper's paradise, and as an E! Shopping Editor, I know firsthand how overwhelming the choices can be. With countless Prime Day deals flooding the platform, it's essential to have a strategy in place to ensure you’re snagging the best of the best.

For weeks, I've meticulously curated my shopping list, combing through countless categories to bring you the ultimate selections. From must-have beauty products to trendy clothing and essential home gadgets, my Amazon cart is packed with items that reflect both quality and value.

I’m excited to share my top 39 picks that you won’t want to miss out on this Prime Day. Each item on this list has been carefully chosen not just for its discounted price, but also for its relevance and utility in everyday life. Ready, set, shop.

The Best Amazon Prime Day Beauty Deals

Achieve remarkable lash growth with this powerful serum designed to enhance your natural lashes with continued use

This lash serum is a celebrity favorite, which has been recommended by Lala Kent, Luann de Lesseps, Paige DeSorbo, Lindsay Arnold, and Heather Rae El Moussa.

Shoppers gave this product 34,900+ 5-star Amazon reviews.

I buy this mask set twice a year because it has a $167 value with all my skincare essentials. This 69% is too good to miss.

Here's what you get:

• Water Drench Hyaluronic Cloud Mask Hydrating Gel nourishes dry and dehydrated skin.
• 24K Gold Mask Pure Luxury Lift & Firm lifts and firms the skin and gives an opulent glow.
• Pumpkin Enzyme Mask Enzymatic Dermal Resurfacer exfoliates, peels and polishes skin.
• Therapeutic Sulfur Mask Acne Treatment Mask dries, clears up and helps prevent acne.

Transform your hair with this revolutionary treatment that fights frizz and delivers a sleek, glossy finish— even during the most humid days.

My pick was also recommended by The Bachelorette alum Tayshia Adams, Summer House star Paige DeSorbo, Tinx, and Vanderpump Rules star Lala Kent.

Shoppers Agree: This top-selling hair product has 54,800+ 5-star Amazon reviews.

Revitalize your lips overnight with this deeply nourishing treatment that leaves them soft and hydrated by morning.

I love the Laneige Lip Sleeping Mask, but I prefer the Laneige Lip Glowy Balm when I'm on the go because it's a much cleaner application. I always have this in my bag.

Shoppers Agree: My lip balm has 10,700+ 5-star Amazon reviews and there are several scents to choose from.

This is a celeb pick, which has also been has also been shared by Kyle Richards, Madison LeCroy, Paige DeSorbo, Rachel Recchia, and Harry Jowsey.

These advanced teeth whitening strips effectively remove years of tough stains, revealing a whiter, brighter smile in just days. 

With the same enamel-safe ingredients used by dentists, you can trust Crest for professional-quality results from the comfort of your own home.

I have always loved Hot Tools curling irons and I need this one with an extended barrel since I have super long hair. It comes in multiple sizes.

This miraculous product combines the look of a lip gloss and the staying power of a matte lipstick, which makes my dreams come true.

My go-to lip product has 32,800+ 5-star Amazon reviews.

Kyle Richards explained, "Everybody I know uses this and loves this. You can put your makeup on top of it. This is the best product."

Dancing With the Stars pro Daniella Karagach recommended this in Light Tones. As a Brunette, I got the Dark Tones dry shampoo and I can confirm it's fantastic.

Revive and strengthen your hair with this innovative treatment designed to restore its natural vitality and shine. Experience salon-quality results at home, leaving your locks healthier, softer, and more manageable than ever.

Kathy Hilton used this spray-on moisturizer during a July 2021 RHOBH episode, telling her sister Kyle Richards she keeps it in her bag because her skin gets dry. I've been using it ever since.

Whether it's eczema, rosacea, acne, or even a pesky allergic reaction, this balm works wonders overnight, transforming my irritated, angry skin into the calm, clear canvas I'm used to waking up to.

This flexible hold spray is my go-to for keeping my curls bouncy and beautifully styled. It offers long-lasting control without stiffness, ensuring my waves look effortless and fresh all day.

My hairspray has 6,700+ 5-star Amazon reviews.

Transform your hair care routine with this luxurious shampoo and conditioner duo that nourishes and revitalizes every strand. 

I use the products for "medium" thickness, but you can choose from options for fine and thick hair to suit your needs.

"I have one key palette that I use for everything. I can do my whole face with just that palette.  Every single one of my friends has asked me about this palette, bought it, and ends up loving it," Kyle Richards said. 

To save money, I have taken a break from salon coloring. Madison Reed has become my go-to because the set has all of the tools I need and a great primary product.

Each hair color kit comes with a cleansing wipe, gloves, barrier cream, protective cap, shampoo, conditioner, and helpful instructions.

These bundles have 3,900+ 5-star Amazon reviews. 

"I felt a major difference the first time I put this mask on my skin. I put it on right before bed, kept it on overnight, and woke up to supremely soft skin."

Sydney Sweeney previously told E!, "When I first started using this product, I had soft, glass-looking skin. It's a life-changing product. I was like, 'Can I put this on my entire body?" I felt the same way, which is why this overnight mask has been a staple in my routine for years.

I have such sensitive skin and I'm allergic to oxybenzone, so I use baby sunscreen with a mineral formula. It is gentle on my skin and is effective against sunburn. 

My sunscreen has 3,900+ 5-star Amazon reviews.

I've been using this curling wand since I got it in a 2020 FabFitFun box. I will never be without it and I need a spare just in case.

The Best Amazon Prime Day Fashion Deals

I have this bodysuit in so many colors. It's slimming and it's a great layering piece. 

My beloved bodysuit is a top-seller with 26,700+ 5-star Amazon reviews.

A matching set always makes me feel put together, even when I'm just lounging around. This one is so comfy and I want to get it in additional colors.

It's getting way too hot for me to sleep comfortably in the summer. This 2-pack of breezy night shirts is exactly what I need and there are many colors to choose from.

This is the ideal, breezy outfit for summer. You'll look put together without sweating.

Elevate your beach style with this beautifully designed bikini set featuring a trendy knotted top and flattering low-rise bottoms.

Elevate your beach style with this stunning crochet cover-up, featuring a chic round neck and sleeveless design that blends elegance with comfort. 

Embrace comfort and allure with this versatile V-neck satin sleepwear set, designed for dreamy nights.

Stay stylish and comfortable this season with this versatile romper, crafted from soft, stretchy fabric for all-day ease.

Stay stylish and comfortable with this trendy oversized sweatsuit set, featuring a half-zip sweatshirt and high-waisted wide-leg sweatpants.

The Best Amazon Prime Day Home Deals

This cleaner has a strong spray and suction to remove spots and stains from carpets and upholstery. 

You can get such a deep clean when you use this compact device, which has 61,100+ 5-star Amazon reviews. 

Achieve sparkling clean dishes effortlessly with this powerful detergent designed to tackle even the toughest messes.  

Keep your drinks perfectly warm until the last sip with this adorable electric mug warmer and matching ceramic mug set.

I don't love taking out the trash, but having pink, scented trash bags makes it such an enjoyable task.

Elevate your kitchen game with these stylish, heat-resistant oven mitts adorned with Paris Hilton's iconic catchphrase.

Boil water with this kettle inspired by Paris Hilton's longtime catchphrase. The fun part about this product is that the hearts change color from black to pink when the kettle is hot. 

More Shopping Editor-Approved Prime Day Deals

If you love carbonated beverages, but you want to cut back, it can be tough. Opt for Poppi drinks, which are made with apple cider vinegar. 

These only have five grams of sugar and they're always trending on TikTok. And, yes, if this sounds familiar, you've probably seen them on Shark Tank.

Never get stuck with a dead battery again with this compact yet powerful jump starter that can safely revive your vehicle in seconds. 

This top-seller has 83,200+ 5-star Amazon reviews.

Experience powerful performance and portability with this compact tablet, with all-day battery life, advanced camera capabilities, and seamless connectivity for on-the-go tasks.

What is Prime Day? 

Prime Day is an exclusive event with Amazon deals for Prime members. In recent years, it has been extended from a one-day sale to a two-day sale, highlighting deals across all categories including fashion, beauty, tech, and home products.

When is Prime Day?

Amazon's Prime Day 2024 runs from July 16- July 17, 2024. This 48-hour sale begins at midnight PT on July 16 and ends at 11:59 PM PT on July 17. This year shoppers will be able to find extensive discounts on products ranging from summer fashion and premium beauty to the newest electronics and home essentials. There are early deals leading up to the sale, so it's wise to check for pre-Prime Day offers as well.

What is on sale for Prime Day 2024?

Amazon customers can shop deals on seasonal items including summer fashion, travel, viral beauty products, outdoor furniture, back-to-school essentials, cleaning and organization products, and Amazon devices. 

Where can I find the best Prime Day deals?

You can find curated deals from E! Insider Shop throughout the sale and at our Amazon Storefront.. Our dedicated team of shopping experts will help you save time and money, organizing the must-have deals in one convenient place for easy shopping. New deals will drop throughout the sale. You can also shop Amazon's Prime Day deals here.  

What is Amazon Prime?

Amazon Prime is a subscription service that provides a variety of benefits to its subscribers. Shoppers get free and fast shipping with options for two-day, one-day, and same-day shipping speeds on eligible items shipped by Amazon. Additionally, there are exclusive lightning deals and additional discounts on select items. Members gain access to Prime Video, Amazon's streaming service. Subscribers can stream ad-free songs through Amazon Music. Prime members can get grocery deliveries from Amazon Fresh and Whole Foods Market, depending on the location.

Do you need to be an Amazon Prime member to shop the Prime Day 2024 sale?

Yes, you have to be a Prime member to get the Amazon discounts on Prime Day. Amazon Prime Day is an event that is exclusive for Prime members, with discounts tailored specifically for them. You can start a free 30-day trial to take advantage of Prime Day 2024 discounts.

How much is a Prime membership?

An Amazon Prime membership costs $14.99 per month or you can pay $139 per year. Join now for a 30-day free trial to experience the membership's extensive benefits for yourself, which include free shipping, fast shipping, and access to grocery delivery, ad-free music, and streaming services. 

How much is Amazon shipping?

Amazon shipping costs depend on the items ordered and shipping location. Thankfully, shipping on your order is free (and fast) if you sign up for a Prime membership. Prime members get two-day, one-day, and same-day shipping options. Amazon also offers expedited shipping options on select purchases, which provide faster delivery times  at an additional cost. Join now for a 30-day free trial.