Maybe she's born with it, maybe it's __________.

The best part of waking up, is _______ in your cup!

Got ____?

If you can identify these brands based on tagline alone, it's possible you... are a 90s kid.

The '90s were arguably the peak moment of advertisers trying to make an impression on us that could last for decades. They got us to sing their jingles and say their slogans. These kinds of ads are called brand or image marketing. And it became a lot harder to pull off in the 21st century.

On today's show, we look back at the history of advertising, and two pretty unassuming products that totally transformed ads.

This show was hosted by Sarah Gonzalez and Kenny Malone. It was produced by James Sneed, and engineered by James Willets. It was fact checked by Sierra Juarez, and edited by Molly Messick. Alex Goldmark is Planet Money's executive producer.

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Music: Source Audio - "Receptor," "Sedate," and "Move Like Molasses"